HIKR MUZM 100% Organic Cotton Range

Help shape the record.

HIKR MUZM is our evolving collection of colours inspired by landscape, place and memory.

Some shades already have names. Others are still waiting for the right one.

We could name them ourselves - but that wouldn’t feel very HIKR - we want you involved, and what better way than to be a part of the design!

We want the HIKR Collective to help shape the record by suggesting names inspired by real places, outdoor memories, favourite trails, local landscapes or somewhere that means something to you.

This range isn’t available to buy just yet.

We need your help!

Submit a shade name below, tell us the story behind it, and your idea could become part of HIKR MUZM. Drop your email address and we will let you know if your shade has earned it's place in the HIKR MUZM.

We're looking for names like this:

Yr Wyddfa Snowfall
Rhossili Sand
Gower Seafoam
Cheddar Gorge Clay
Sherwood Forest Floor
Exmoor Gorse
Ben Nevis Frost


Rather than ones like this:
Yr Wyddfa White
Rhossili Beach Yellow
Gower Green
Cheddar Gorge Grey
Sherwood Forest Green
Exmore Gorse Purple
Ben Nevis Off White

Eventually this will be crafted from premium 100% organic natural undyed cotton, and it will be available as T-Shirts, Hoodies and Sweaters.

This is a huge opportunity to leave your mark on HIKR MUZM and help shape a collection built around real places, real landscapes and real meaning. Because there are around 100 shade names to complete, MUZM entries won’t include a place in the HIKR Legends, a free T-shirt, or individual name credit on the product in the same way some other HIKR projects might. But if your shade name is chosen, you’ll know. You’ll know the place, memory or meaning behind it — and that your idea became part of the record. And while we can’t promise anything huge, we’ll make sure you receive a small thank you from us for helping shape HIKR MUZM.